At FlowDrift, we are deeply committed to protecting your privacy and handling your personal data with care and transparency. This Privacy Policy outlines the types of personal information we may collect, how we use and safeguard that information, and the rights you have in relation to your data. By accessing or using our website and services, you agree to the practices described in this policy. 1. Information We Collect We collect both personal and non-personal information from users through various means, including when you: Register an account Make a purchase Subscribe to newsletters Contact us directly Interact with our website and services The data we collect may include: Personal Information: Name, email address, phone number, physical address, and other identifiable contact information. Account Details: Login credentials, usernames, passwords, and account preferences. Payment Data: Credit/debit card details or other payment-related information (handled via secure third-party processors). Device & Technical Information: IP address, browser type, operating system, access time, referring website addresses, and interactions with our platform. Cookies and Tracking Data: We use cookies and similar technologies to enhance functionality, analyze user behavior, and improve our services. 2. How We Use Your Information Your personal information is used for the following purposes: Service Delivery: To manage accounts, process transactions, and deliver products or services that you request. Communication: To respond to inquiries, provide support, and send relevant notifications, including order confirmations and updates. Marketing and Promotions: With your consent, we may send you promotional materials about products, events, or services we think you may be interested in. Website Improvement: To analyze website performance, understand usage trends, and improve user experience. Security and Fraud Prevention: To protect against unauthorized access, fraud, and abuse of our services. Legal Compliance: To comply with legal obligations or respond to lawful requests by authorities. 3. Sharing and Disclosure We do not sell, rent, or lease your personal information. However, we may share your information in the following situations: Service Providers: We work with third-party vendors to provide services such as payment processing, website hosting, data analytics, and customer support. These providers are contractually obligated to use your data solely for the purpose of providing services to us. Legal Requirements: We may disclose personal data if required to do so by law or in response to valid requests by public authorities. Business Transfers: In the event of a merger, acquisition, restructuring, or asset sale, your data may be transferred to the new entity. 4. Data Retention We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy. When information is no longer required, we securely delete or anonymize it. Retention periods may vary depending on legal, contractual, and operational requirements. 5. Your Rights and Choices Depending on your location, you may have rights under applicable privacy laws, including the right to: Access your personal information Request corrections or updates to inaccurate data Delete your data under certain conditions Object to or restrict certain types of data processing Withdraw consent at any time (where applicable) Opt out of marketing communications You can exercise these rights by contacting our data protection team. Please note that we may request verification of identity before fulfilling such requests. 6. Data Security We implement appropriate technical and organizational safeguards to protect personal data from loss, unauthorized access, misuse, or disclosure. These measures include encryption, secure servers, and internal access controls. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute protection. 7. Children’s Privacy Our website and services are not intended for use by individuals under the age of 16. We do not knowingly collect or solicit personal information from children. If we become aware that we have inadvertently collected personal data from a child, we will promptly delete it. 8. Contact Us If you have questions or concerns regarding this Privacy Policy or our data handling practices, you may contact us via email or in writing at the contact details provided on our platform.